Petty And Cacioppo's Elaboration Probability Model
Litaba
- Moetso o hlalosang o bonts'a hore na tšusumetso e sebetsa joang lipuisanong, papatsong, jj.
- Khakanyo ea mohlala: menyetla
- Likarolo: Likarolo tsa Tšusumetso
- 1. Tsoelo-pele
- 2. Mekhoa e ikhethileng ea phetoho
- 2.1. Litsela
- 2.1.1. Tsela e potolohang
- 2.1.2. Tsela e bohareng
- 2.1.3. Tlatsetso ea litsela
- 3. Liphello tsa nyeoe
- Mefuta-futa ea mehlala
Moetso o hlalosang o bonts'a hore na tšusumetso e sebetsa joang lipuisanong, papatsong, jj.
Tšusumetso ke bokhoni ba batho ba bang ho fetisa mehopolo, le hore tsena li arolelanoa, li amoheloe le ho hasoa ke motho ea amohelang molaetsa.
Kahoo, ho susumetsa ho bolela bokhoni ba ho kholisa ba bang, mme ke sesebelisoa se sebelisoang haholoholo lebaleng la papatso, thekiso le papatso.
Mohlala oa Bokhabane ba Elaboration o entsoe ke Petty le Cacioppo (1983, 1986) mme e bua ka taba ea tšusumetso, kahare ho psychology ea sechaba le mokhatlo, mme e leka ho hlalosa hore na batho ba kholisoa joang, hona ka tsela efe. A re boneng hore na e entsoe ka eng.
Khakanyo ea mohlala: menyetla
Mofuta oa monyetla oa ho hlakisa e ne e le mohato oa bohlokoa lithutong tsa ho susumetsa, kaha e ne e kopanya mefuta ea maikutlo a fetileng. Morero oa hae e ne e le ho theha mohlala seo se ka tlisa menehelo ea likhopolo tse fetileng tse susumetsang.
Likhopolo tse totobatsang mohlala oa monyetla oa ho qaqisa ke: Khopolo ea puisano ea Yale e ipapisitse le tatellano: mohloli, molaetsa, mocha le moamoheli, mohopolo oa McGuire (1968), menehelo ea moelelo (Krugman, 1966), khopolo ea kahlolo ea kahisano ( Sherif et al., 1981), ea mofuta oa bophelo (Chaiken, 1980) mme, hanyane, mefuta ea tebello-ea boleng (Ajzen, 1975).
E ne e le lilemong tsa bo-1980 (lilemong tse leshome tsa tlholeho ea eona) ha mohlala oa monyetla oa ho ntlafatsa o ne o bonts'oa ka mokhoa o matla. Sena se entsoe ho tsoa lipatlisisong tsa lipapatso, tse neng li sebelisoa e le tšusumetso ea liteko.
Le ha ho se ho fetile lilemo tse 30 esale mohlala o hlahile, kajeno o ntse o sebelisoa bakeng sa lipatlisiso tse fapaneng, joalo ka ha ho ithutoa ho susumetsa marang-rang.
Likarolo: Likarolo tsa Tšusumetso
Ho na le mehopolo kapa likarolo tse 'ne tsa mantlha ho mohlala oa Petty le Cacioppo oa monyetla oa ho hlakisa.
1. Tsoelo-pele
Maikutlo a batho kapa likahlolo tse ling li ka fetoloa ka mekhahlelo e fapaneng, ka ho tsoelapele ka ho qaqisa, ho tloha "tlase" ho ea "holimo." Ka mantsoe a mang, o ka fetola litumelo tsa hau ka tsela e nyane kapa e matla, ho kenyelletsa lintlha tse lipakeng.
2. Mekhoa e ikhethileng ea phetoho
Haufi le ts'ebetso ena , lits'ebetso tse fapaneng tsa phetoho li ka etsahala.
Mohlala, ho na le maemo a khale kapa ponts'o e bonolo (phello ea ponts'o feela), ha mohopolo o hlokehang o le tlase kapa o sa hlalosehe haholo. Ts'ebetso tsena li tla ba pheletsong e tlase ea tsoelo-pele.
Ho fapana le moo, ho hlahisoa mefuta ea karabelo ea kelello le tebello ea boleng ha ho hlokahala monahano o phahameng (monahano o rarahaneng ho feta, o hlokang boiteko bo matla ba kutloisiso). Tsena li tla ba pheletsong e kholo ea tsoelo-pele.
2.1. Litsela
Boemong ba boko, ho na le 'me ho sebelisoa mefuta e' meli ea litsela: pheripheral le bohareng.
2.1.1. Tsela e potolohang
Tsela ea pherifera e lateloa ha lits'ebetso tse amehang li le boemong bo tlase ba ts'ebetso. Tsela ena e shebana haholo le likarolo tse ling tsa molaetsa, ke hore, lintlha tse sa reng letho, lintlha, jj.
Ho latela tsela e potileng ho bolela ho se amehe haholo ho moamoheli, boiteko bo tlase ba kelello, le liphetoho tsa nakoana mekhoeng ea bona.
2.1.2. Tsela e bohareng
Ka lehlakoreng le leng, tsela e bohareng e lateloa ha lits'ebetso tse amehang li le boemong bo phahameng ba ts'ebetso.
Tsela ena e kenyelletsa ho nka karolo ho hoholo le boiteko ba kelello lehlakoreng la moamoheli, ea shebang lintlha tse bohareng le tse qaqileng tsa molaetsa, hammoho le liphetoho tse tšoarellang mekhoeng ea bona (nako e telele).
2.1.3. Tlatsetso ea litsela
Taba ea hore qetellong o susumetsa moamoheli e khethoa ke motsoako oa lits'ebetso tse peli; Ka mantsoe a mang, ha ho karohano kapa dichotomy, empa mekhoa ena ka bobeli ea tlatsana ho latela litšobotsi tsa molaetsa le mefuta e meng.
3. Liphello tsa nyeoe
Sephetho sa maemo a ts'ebetso (ebang a holimo kapa a tlase), a tla lekanyetsa litlamorao tsa kahlolo ea moamoheli. Ka mantsoe a mang, haeba kahlolo e ipapisitse le ho nahana ka melemo (melemo ea seo mofani a batlang ho re kholisa ka sona), ho na le menyetla e mengata ea hore kahlolo e joalo e tla phehella ha nako e ntse e tsamaea, e hanele liteko tsa phetoho le ho hlahisa litholoana tsa likahlolo tse ling le maitshwaro.
Moetso oa monyetla oa ho qaqisoa, ho latela mefuta e ka amang maikutlo a moamoheli, e hlophisa lits'ebetso tse 'maloa tse ikhethileng.
Ka mohlala, ho ipiletsa ha mohloli kapa maikutlo a maikutlo ho tla susumetsa boholo ba monahano motho o na le tsona, a li beha ntlheng e tsoelang pele ho ea holimo kapa hofeta.
Leha ho le joalo, haeba maemo a ne a behile motho maemong a tlase pejana, mefuta-futa e ka sebetsa e le linotlolo tse bonolo, tse amang maikutlo ka tsela e lumellanang le valence ea bona.
Ho fapana le moo, haeba motho a le boemong bo phahameng ba ts'ebetso, ho na le mekhoa e meng e meraro eo phapang e ka amang likahlolo:
Mefuta-futa ea mehlala
Ho na le mefuta-futa e 'maloa mofuteng oa monyetla oa ho hlakisa, tse khethollang hore na molaetsa o tla sebetsoa joang le hore na tšusumetso e tla qetella e etsahetse: